Tesco Hot Deli Point of Sale

The Brief:

We were asked to create a new look and feel for the Tesco Hot Deli Counter and apply it across a range of point of sale material.

What we did:

The solution:

The look and feel we designed used wood, chalk board and gingham as background textures that worked effectively across all the point of sale. We also used photos of the product and of families to connect with the target audience.

For the counters we produced a range of heat-proof vinyl stickers along with a header board and a menu board with magnetic price panels. We designed a pop up banner stand and A Frame poster for the front of the store to advertise the deals on the counter.

Header board

Banner stand

Menu board with magnetic prices

A Frame poster

Counter sticker