Sunglass Hut RunWay Kit

The Brief:

To create a printed training kit along with an online digital version.

What we did:


The solution:

We produced a box folder containing the five training brochures along with a passport, passport holder and stickers to track the trainees' progress.

For the online version we created a website with downloadable versions of each of the training brochures. However, we wanted the site to be something that would be fresh and continually updated rather than just a place to download a set of documents only once. We included brand videos, current trends and a twitter feed which is updated by trainees as they progress through the training.


The printed material was presented in a travel
case box to reflect the Runway theme

Perfect bound brochures

Passports, box and stickers to track the trainees' progress

Product guide on website

The website was created for use on
mobile devices as well as desktop